I’m Carol Emert , a strategic marketer and writer in Oakland, California.

A friendly looking woman with dark hair and pink plaid pants smiles at the camera

Welcome to my repository of marketing case studies and the blog INSIGHT ADVENTURE TREAT — exploring the arts of insight, strategy, creativity, and life.

Marketing, brand, and creative strategy case studies

INSIGHT

An elderly indigenous woman wearing traditional headdress, jewelry, and colorful wrap, smiling and talking with a middle-aged woman in a black tank top and shorts, both holding wooden pestles near a stone mortar in a rural outdoor setting.

I’m on a six-month adventure to broaden my horizons, realign my pixels, and share insights from distant cultures.

ADVENTURE

Two people collecting plant samples or cleaning along a mossy stone wall beside a paved pathway, with green bags and equipment nearby.

The differences between an individualism-based society and a communitarian one are blindingly clear from a walk down the street.

TREAT

A cocktail in a coupe glass with a light green color, garnished with fresh basil leaves and a small white flower, placed on a wooden surface.

Beware its refreshing quaffability — you might get hooked too. Even if you’re Protestant.

A smiling man with short brown hair and a beard, wearing a blue button-up shirt, standing outdoors on a sunny pathway lined with palm trees.

Sean Harris, President and Chief Marketing Officer, eero/Amazon

“Carol brought truly transformational thinking to the eero brand. She delved deeply to learn about our company and really nail what drives us and what we do. Carol conducted game-changing qualitative research that informed a compelling new Value Proposition and Messaging across five consumer and business audiences. Our team enjoyed working with her across a broad range of projects, from retail strategy to a broadcast ad campaign targeting gamers to channel planning. In short, Carol brought a huge amount of value to eero in her eight months as our consulting marketing strategist. I believe she can make any company's marketing ecosystem smarter and more effective.”

Media and public speaking

Interview on NPR’s All Things Considered

Talk: Buddhism, Meditation, and the UU Path

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INSIGHT ADVENTURE TREAT is an occasional roundup of goodness from marketing and life. Add your name to stay in the loop.